Strategic. Scalable.
Designed to last.
We help brands define who they are, how they look, and how they connect — from foundation to execution.
Explore Our Industry Solutions
Tech Startups & SaaS
From Figma UI kits to product storytelling.
Clean, scalable systems for ambitious tech brands
— with naming, messaging, and modular design at the core.
Education & E-Learning
From online course platforms to edtech startups.
We build brands that communicate expertise, foster community, and create learning experiences that stick across platforms and audiences.
E-Commerce & DTC Brands
From shelf to scroll.
Visual identities and packaging systems that connect instantly and convert consistently — online and in the real world.
Healthcare & Wellness
Care meets clarity.
We build brands that feel human — with design systems that reflect trust, empathy, and professionalism across every touchpoint.
Consulting & B2B Services
Built for trust. Designed to scale.
We shape clear, modern identities that position you as the expert — whether you’re closing deals or publishing insight.
Gaming & Interactive Media
Bold, immersive, unforgettable.
We build brand identities that level up your visual universe — from indie studios to full-scale experiences, we speak the language of play.
Music & Entertainment
Make your mark. Set the tone.
From artist brands to production studios, we create flexible, expressive identities that amplify your sound and presence across channels.
Creative Professionals & Studios
Your brand, but make it timeless.
We help photographers, designers, filmmakers, and studios create brand systems that showcase their work with elegance and focus.
Not Ready for the Full Leap?
Not every brand needs a full strategy right away — and that’s okay. If you’re just getting started and want to look polished without the full investment, our Pale Kits are made for you.
Not Sure Yet?
Let’s Talk First.
Not sure where to start? In just 15 minutes, we’ll take a look at your current brand — logo, site, or digital presence — and discuss what your business really needs to move forward.
Fill out the form or send an email to hello@paleblack.design
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What exactly is included in a Digital Solution package?Each package is customized to your needs. It can include brand strategy, identity design, UX/UI, website design and development, creative direction, or campaign design. We tailor the scope depending on your industry and goals.
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How is this different from the Pale Kits?Pale Kits are fast, affordable design essentials — perfect for startups or side projects. Digital Solutions are more in-depth, strategic, and custom-built for businesses ready to scale or reposition themselves.
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How much does it cost?Digital Solutions start at $2,000 and scale based on scope. After your free 15-minute consultation, we’ll provide a proposal with clear deliverables and pricing.
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Who are these services best for?We work best with startups, established businesses, and founders in tech, health, SaaS, AI, creative industries, and finance — anyone who needs strategic design that drives results.
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Do you offer ongoing support after the project?Yes! Many of our clients stay on a monthly retainer for ongoing creative direction, updates, social campaigns, or new design needs. We become your extended creative team.
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I already have a logo. Can I still work with you?Absolutely. We can evolve or expand your current brand, or create complementary systems — like a website, pitch deck, or visual refresh — while keeping your existing identity.
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What’s the process like?Every project starts with a strategy call. From there, we create a custom timeline and work in phases — discovery, design, development, and launch. We keep communication clear and feedback cycles efficient.